A New Alliance and Bigger Ambitions: D’YAVOL Spirits Launches with SRK, Radico Khaitan & Nikhil Kamath

A high-profile new venture is stirring up India’s luxury spirits scene. D’YAVOL Spirits has been created through a landmark collaboration involving celebrity duo Shah Rukh Khan and his son Aryan, industry heavyweight Radico Khaitan, and entrepreneurial figure Nikhil Kamath.

The partnership blends D’YAVOL’s creative vision for high-end brands, Radico Khaitan’s decades of expertise in distilling, and Kamath’s strategic business insight. Together, they aim to introduce unique, top-tier spirits that combine quality craftsmanship with strong global appeal.

This move comes at a time when India’s premium spirits market is expanding rapidly, driven by evolving tastes, higher disposable incomes, and growing demand for exclusive experiences. The alliance intends to position its products not just as beverages, but as lifestyle statements that resonate with a new generation of discerning customers.

By leveraging each partner’s strengths – from production to branding and market reach – the collaboration hopes to make a mark in both domestic and international markets. The long-term vision is to elevate Indian-made luxury spirits to stand alongside the most prestigious names in the world.

The first products under this partnership are expected to launch soon, signaling a fresh era for India’s high-end alcohol industry.