Dubai Holding Unveils ‘Dubai Retail’ as Unified Brand for 40+ Shopping & Lifestyle Hubs
Dubai Holding Asset Management (DHAM) has announced the official launch of ‘Dubai Retail’, a unified brand that consolidates more than 40 malls, lifestyle destinations, and retail centers across the emirate.
The initiative follows the strategic integration of Nakheel and Meydan into Dubai Holding in 2024, marking a major milestone in the company’s growth roadmap aimed at boosting efficiency, scalability, and competitiveness.
Key Highlights of Dubai Retail
| Feature | Details |
|---|---|
| Malls & Destinations | 10 major malls, 15 lifestyle destinations, 18 retail centers |
| Total GLA (Gross Leasable Area) | Over 13 million sq. ft. |
| Retailers | More than 6,500 brands |
| Upcoming Projects | Al Khail Avenue (1.2M sq. ft.), new expansions at Palm Jumeirah Mall |
Strengthening Dubai’s Retail & Tourism Sectors
Dubai Retail aims to consolidate its presence as a leading force in the region’s retail landscape by:
- Expanding retail footprint with new destinations such as Al Khail Avenue.
- Enhancing customer experiences by aligning with global retail trends.
- Supporting Dubai’s tourism and lifestyle economy, offering diverse shopping, dining, and leisure experiences.
Malek Al Malek, Group CEO of DHAM, emphasized:
“Dubai Retail draws on the synergies of Dubai Holding’s ecosystem, enabling us to capture opportunities from a fast-growing population, booming tourism, and ambitious urban development plans.”
Iconic Destinations Under Dubai Retail
- Malls: Palm Jumeirah Mall (formerly Nakheel Mall), Ibn Battuta Mall, Nad Al Sheba Mall, The Outlet Village, Circle Mall, Dragon Mart, Golden Mile Galleria, Bay Avenue, Bay Square, and upcoming Al Khail Avenue.
- Lifestyle Destinations: Bluewaters, JBR, Palm West Beach, Souk Madinat Jumeirah, Boxpark, Al Khawaneej Walk, Souk Al Seef, and Dubai Islands Beach, among others.
- Community Retail Centres: Serving residential hubs including Jumeirah Islands, Al Furjan, Mudon, Serena, Discovery Gardens, and District One.
Strategic Significance
With over 6,500 retailers spread across 13 million sq. ft., Dubai Retail is positioned as a cornerstone of the city’s experience economy—blending shopping, entertainment, culture, and leisure into world-class destinations.
Fareed Abdelrahman, Managing Director of Retail Destinations at DHAM, noted:
“This rebrand empowers us to evolve continuously, ensuring our malls and destinations remain competitive and central to Dubai’s vision as a global retail and lifestyle capital.”
